Medivatus

a new way of doing business in developed medtech markets

Medivatus

Medivatus is a new and innovative contract service organization, specializing in the medical technology space.

Our specialist arena is the Northern European medical device markets of Scandinavia, UK and Ireland.

Our Vision

To help medical device companies optimize their businesses in order to win in an increasingly exciting and challenging sector, and

To help meet our healthcare systems growing challenge to provide improved healthcare, to more people, with diminishing financial resources.

We work with already well established companies to increase their profitability, commercial agility and flexibility, by looking at different sales channels and setting up variable cost structures.

Together, we help ensure that these companies can participate profitably in our markets and be more cost-effective, increasing competition in the sector, providing patients with an improved quality of care.

Medivatus´ focus is to help medical device companies meet the now widely acknowledged need to transform the traditional commercial model.

Facing the twin pressures of contracting prices and shifting decision makers, combined with public tendering and full e-commerce, companies are rethinking the way they operate.

We partner with innovative SME´s looking for new ways of doing business in this exciting region.

Our Focus

Our business

For innovative device companies wanting to change their existing strategy in the Region, Medivatus will help sculpt a new commercial strategy by developing outsourced services:

Contract sales

Sales management and coaching

Back-office

Finance

For innovative device companies looking to enter the UK and Scandinavian markets cost-effectively, Medivatus will help by providing:

local expertise in conducting business with public hospitals (tender processes, e-trade and infrastructure, etc.)

a highly cost-effective model for testing the market before committing to significant investment

flexible and low-cost infrastructure once the company decides to establish locally

EDI structure meeting the new strict requirements for public tender contracts

This will allow our customers to benefit from a flexible and variable cost-structure specifically tailored to their need.

Our Services

Business Development Service

With our specialist industry knowledge we can assist manufacturers designing the best strategy to enter a market cost-effectively. For existing companies, we will look at ways to outsource certain functions to set up a variable, lower cost set-up. The service includes, but is not limited to, market analysis, finance management, sales team management and development, HR and talent acquisition, coaching and leadership.

Outsourced Sales Service

Together we determine the optimal sales channel and best organizational setup to introduce the company and products to the right decision makers. This may be independent sales agents, our own sales team, or a hybrid model. When the business is established, the sales organization can be switched out to a direct operation if desired. The intent is to be as lean and agile as possible by employing a variable cost structure.

Business Process Optimisation

With Medivatus´ bOffice concept, all back office processes are optimized from the start utilizing Cloud software and EDI. Our BPO service employs a regionalized back-office and customer service set-up allowing for efficiency gains for our customers. The local language services, Scandinavian and English, comply to all national V.A.T. and accounting regulations (see more under http://bOffice.dk).

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Experience... and a new way of thinking.

Medivatus is a new, innovative company founded by individuals with decades of combined experience in the European medical device industry.

We believe that to effectively tackle the unsustainably high cost levels in the industry today, it is paramount to change the outdated commercial model in play today.

Medivatus assists medical device companies to adopt a new and lean commercial concept, allowing them to compete effectively in our markets.

Gareth Martin

Managing Director

Gareth has 20 years experience in medical device companies in the UK and Scandinavia, from sales & marketing to general management. Gareth believes passionately that there are huge opportunities for SMB´s despite the high cost level and entry barriers in the region

Team behind Medivatus

John Barter

Commercial Director

John has 19 years experience in sales, marketing, business development and management in the European medical devices industry. He has worked for several large multinationals and also lately with a variety of start-up businesses, giving John a unique insight into the challenges of market access

Øyvind Carlsvig

Operations Director

Øyvind has over 16 years experience as CFO, FD & project manager from international orthopaedic and rehab companies. Øyvind is passionate about making all business processes as simple, lean and cost-effective as possible by employing latest information technology systems

Medivatus